Voice AI Assistant
for E-commerce
Turn browsers into buyers with an AI shopping assistant that knows your products, answers questions instantly, and guides customers to purchase -- 24/7, on voice or text.
AI Voice Shopping Assistant for Your Online Store
Online shoppers have questions. About sizing, materials, delivery times, return policies, and whether a product is right for them. When those questions go unanswered, they leave -- and they rarely come back. Research shows that 53% of online shoppers abandon a purchase when they can't find a quick answer.
Phona puts a voice AI sales assistant on your store that knows your entire product catalogue. It answers questions instantly, recommends the right products based on what the customer is looking for, and guides them through to checkout. It works 24 hours a day, handles peak traffic without breaking a sweat, and never forgets a product detail. Your best salesperson -- available on every page, every hour, every day.
The Problem
Abandoned Carts
Visitors add items to their cart, then hesitate. A question about delivery, sizing, or returns goes unanswered and they close the tab. The average cart abandonment rate is over 70%.
No Sales Floor
In a physical shop, staff help customers find what they need and answer questions on the spot. Online, shoppers are left to figure it out themselves -- and most give up.
After-Hours Shopping
Peak online shopping happens in the evenings and weekends, exactly when your team isn't available. Questions go unanswered and sales are lost overnight.
Scaling During Peaks
Sales events, Black Friday, and seasonal rushes flood your store with traffic. Hiring temporary staff is expensive, and they don't know your products.
The Solution
Instant Product Answers
Trained on your full product catalogue, your AI answers sizing, materials, compatibility, and delivery questions in seconds -- removing the friction that causes drop-offs.
Smart Recommendations
Understands what each customer is looking for and suggests the right products, including complementary items and upsells. Like having your best salesperson on every page.
24/7 Sales Coverage
Your AI sales assistant works evenings, weekends, and Bank Holidays. Every visitor gets help the moment they need it, no matter when they shop.
Lead Capture
If a shopper isn't ready to buy, the assistant naturally captures their email so you can follow up with targeted offers. No lead is wasted.
See It In Action
A real shopping conversation handled entirely by AI
Hi! I'm looking for a birthday gift for my mum. She loves jewellery but I'm not sure what to get. Budget around £50-80.
Lovely! I'd be happy to help you find the perfect gift. Does your mum prefer gold or silver tones? And does she tend to wear more understated pieces or statement jewellery?
She usually wears gold. Quite classic and understated.
Perfect! I have a few suggestions she'd love:
1. Our Gold Vermeil Chain Necklace (£65) -- an everyday classic.
2. The Pearl Drop Earrings in Gold (£55) -- elegant and timeless.
3. Our Gold Signet Ring (£72) -- a bestseller that can be engraved with her initial.
The signet ring is particularly popular for birthdays because of the personalisation. Would you like more details on any of these?
The signet ring sounds perfect! Can I get it engraved with an "E"?
Absolutely! Engraving is free on all our signet rings. Just add it to your cart and select "Add Engraving" -- type in "E" and choose from script or block font. Delivery is 3-5 working days, or you can add gift wrapping for £3.99. Here's the direct link: Gold Signet Ring
From "I don't know what to buy" to "take my money" in 90 seconds.
The Impact on Your Sales
What an AI shopping assistant delivers for your online store
More Conversions
Guided shoppers are far more likely to buy
Sales Coverage
Never miss a sale, even at 2am
Response Time
Instant answers to product questions
Product Knowledge
Knows your entire catalogue inside out
Perfect For
Any online store that wants to sell more
Fashion & Apparel
Sizing advice, style recommendations, fabric details, and outfit pairing suggestions. Reduce returns by helping customers pick the right size first time.
Electronics & Tech
Spec comparisons, compatibility checks, and technical questions answered instantly. Help customers choose between models without needing to call your team.
Beauty & Cosmetics
Shade matching, ingredient queries, skincare routine advice, and product suitability for different skin types. Like having a beauty consultant on every page.
Home & Garden
Product dimensions, material details, assembly questions, and room-by-room suggestions. Answer the practical questions that hold up a furniture or decor purchase.
Gifts & Personalisation
Gift suggestions based on recipient, occasion, and budget. Guide customers through personalisation options and delivery timing for special occasions.
Any Online Store
If you sell products online, Phona can help your customers find what they need and buy it. One line of code, any e-commerce platform -- Shopify, WooCommerce, Wix, or custom.
Start Selling More Today
Add a voice AI sales assistant to your online store and turn more visitors into customers. Set up in under 5 minutes, no coding required.
7-day free trial. Cancel anytime. Set up in under 5 minutes.